Popstars & Video Games

Was really taken back by the creativity in this video of a supersized Ariana Grande flying through a creatively designed level in Fortnite. The merging of pop-culture and video-game culture.

Here is the video:

1. The merging of two larger audiences to cross-promote products.
2. Game development and music video direction merge
3. What could be done with other pop characters such as Darth Vader, Bobba Fett, Deadpool.

Licensing and negotiations might be tricky, but a way to extend the franchises into other markets.